NFT art in crisis: from $2.9 billion to $23 million, is it really the end?

​Chinese fashion designers Yueqi Qi and Didu are expanding their presence in Japan through collaborations with XGALX, a Japanese entertainment company known for producing the hip-hop/R&B-inspired girl group XG. These partnerships aim to blend contemporary fashion with cultural elements, resonating with Japanese audiences.

Yueqi Qi, a Guangzhou-based designer and LVMH Prize semi-finalist, has been gaining recognition in Japan. She showcased her Fall 2023 collection at Tokyo Fashion Week, presenting a fusion of 1960s psychedelia and Y2K aesthetics, highlighted by intricate embroidery and innovative fabric techniques. The show took place at Kissa-Seibu, a traditional coffee shop in Shinjuku, adding a nostalgic ambiance to the presentation. ​

In addition to runway shows, Yueqi Qi collaborated with GUESS to launch the "Love·GUESS" collection in May 2024. This series revisits retro aesthetics, blending them with innovative designs to capture the youthful and edgy personality of the new GUESS GIRL line. ​

These collaborations exemplify a broader trend where brands leverage cultural touchpoints, limited exclusivity, and design innovation to create genuine buzz in markets like China and Japan. By intertwining fashion with local culture and contemporary trends, designers like Yueqi Qi and Didu are successfully expanding their influence and resonating with diverse consumer bases.

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