Trump Org Eyes the Metaverse with New NFT Trademark
The Trump Organization is signaling a significant move into the digital assets space. On February 24, 2025, DTTM Operations LLC, the entity managing trademarks for the Trump Organization, filed a trademark application for the name "TRUMP." This application encompasses a wide array of digital services, including the development of a metaverse platform and an NFT (Non-Fungible Token) marketplace.
The proposed virtual ecosystem aims to offer users the ability to engage in various activities such as shopping for both physical and virtual goods, dining in Trump-branded virtual restaurants, experiencing simulated transportation modes like limousines and aircraft, and accessing public service programs addressing social issues and current events.
This strategic move aligns with the Trump Organization's efforts to capitalize on the growing interest in digital assets and virtual environments, positioning the brand within the expanding metaverse landscape.
In parallel, World Liberty Financial (WLF), a decentralized finance (DeFi) platform associated with the Trump family, has been actively increasing its cryptocurrency holdings. Recent reports indicate that WLF acquired an additional 2,971.4 Ether (ETH) for $9.97 million, bringing its total ETH holdings to approximately 66,239 ETH, valued at around $225 million at the time of reporting.
Furthermore, WLF has initiated the transfer of substantial portions of its cryptocurrency assets to Coinbase Prime, a platform tailored for institutional investors. Notably, WLF moved approximately 67,000 ETH, valued at over $200 million, to Coinbase Prime. The fund clarified that these transfers are part of a strategic reallocation of its treasury and do not signify an intent to liquidate its crypto holdings.
These developments underscore a concerted effort by entities linked to the Trump brand to establish a significant presence in the digital assets and metaverse sectors, reflecting a broader trend of traditional businesses and personalities embracing blockchain technology and virtual platforms.
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