Argentina: STEPN launches NFT digital sneakers for the National football team
STEPN, the Web3 lifestyle app renowned for its move-to-earn model, has partnered with the Argentine Football Association (AFA) to launch a two-year collaboration that brings the world of football into the digital realm. This partnership introduces limited-edition "Genesis" NFT sneakers, celebrating Argentina's rich football legacy and offering fans both digital and real-world rewards.
The collaboration kicks off with a series of raffles featuring exclusive Genesis NFT sneakers. These digital collectibles are inspired by Argentina's national colors, iconic players, and historic championship moments, aiming to capture the essence of the team's storied history. Fans participating in these raffles stand a chance to own a piece of this legacy, blending the passion of football with the innovation of Web3 technology.
Beyond digital collectibles, the partnership offers tangible rewards to enhance fan engagement. Participants can win official signed jerseys and match tickets to AFA games, providing unique opportunities to connect with the team both online and in person. This initiative exemplifies the fusion of virtual assets with real-life experiences, creating a holistic fan journey.
Leandro Petersen, AFA’s Commercial and Marketing Director, emphasized the significance of this partnership in the association's global expansion strategy. He stated, "AFA and STEPN will closely work on a series of NFT releases favoring a healthy, smart, and fun lifestyle. AFA's pathway in Web3 continues to grow, and thanks to STEPN's experience, AFA will be able to reach millions of users in the Web3 space, consolidating the passion and excellence our team transmits to the next generation of Argentina National Team fans."
Yawn Rong, Co-Founder of STEPN's parent company FSL, shared his enthusiasm: "Partnering with the Argentina National Association is an incredible milestone—not just for STEPN, but for the entire Web3 movement. As World Champions, they represent discipline, excellence, and passion—qualities that inspire our global community every day. This partnership is about more than just football or fitness—it's about connecting people through movement, legacy, and shared ambition.”
This collaboration signifies a pivotal moment where sports, technology, and community converge, offering fans an innovative platform to celebrate their passion for football while embracing the possibilities of the digital age.
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