Company Sues LVMH Over Alleged NFT Smartwatch Patent Infringement
Watch Skins Corporation has filed a lawsuit against LVMH, alleging that the luxury conglomerate's TAG Heuer brand infringed upon its patented NFT display technology. The lawsuit, submitted on March 10, 2025, in the United States District Court for the Eastern District of Texas, claims that TAG Heuer's smartwatches utilize Watch Skins' proprietary system for showcasing verified NFT artworks without authorization.
Watch Skins asserts that it developed a unique platform enabling users to display authenticated NFT artworks on smartwatches, holding multiple patents related to this innovation. The company contends that TAG Heuer's Connected Calibre E4 smartwatch, among others, unlawfully incorporates this NFT display technology, infringing upon three specific patents owned by Watch Skins.
The patents in question cover systems that verify NFT ownership before allowing display on watch faces, ensuring authenticity by connecting to users' crypto wallets. Watch Skins alleges that TAG Heuer not only implemented this technology without permission but also provided customers with instructions on using these NFT display features, thereby encouraging patent infringement.
In response, Watch Skins is seeking a jury trial, compensation for lost profits and royalties, and a court injunction to prevent LVMH from further utilizing the disputed technology. This legal action underscores the increasing intersection of luxury fashion and digital assets, highlighting potential intellectual property challenges as brands explore NFT integrations.
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